Focus Group Analysis

We decided to do a focus group of our target audience to get feedback on out idea. We used two 17 year old boys and two 17 year old girls. The feedback we received was extremely helpful as they guided us in the right direction. The main concept they pushed for was for the male singer to be most important, which we agreed with as that is who we are selling and it is very important for the female side of our target audience to see a good looking singer. All in all the focus group was extremely helpful as they not only praised our ideas, they all gave us constructive criticism which has polished off our ideas.