Wednesday, 12 August 2015
Question 3
Who are some famous music video directors and why are their videos so well known/successful?
Some of the best music video directors off our time are Hiro Murai, Eric Wareheim, and Ace Norton.
Hiro Murai’s background in illustration and visual effects means his videos are full of incredibly subtle tricks and motifs, forcing your eyes into every inch of the screen just to make sure you’ve taken it all in. While this alone is enough to make a strong impression, when combined with such compelling visual concepts as he is known for, the results are nothing short of mesmerising.
Eric Wareheim, along with Tim Heidecker, rose to fame with their cult Adult Swim TV series Tim & Eric’s Awesome Show Great Job – a show that saw them take deliberately DIY, amateurish green screen effects and marry them with absurd and often grotesque situations to huge (if profoundly niche) acclaim. This experience, combined with Wareheim’s personal background in music and photography, has allowed him to create some of the most bizarre, memorable and hilarious music videos of recent years.
Ace Norton has been a consistent source of great music videos for the last ten years. In 2007 he was nominated for a Grammy for his work with Death Cab For Cutie (although he lost out to Bruce Springsteen). In that same year his darkly satirical video for Simian Mobile Disco’s “Hustler” was named as one of the 100 best music videos of all time by the NME, and since then his videos have been routinely applauded for their combination of curious imagery and bizarre optical illusions, all of which are likely to elicit more than the occasional double-take.
Music video directors are successful because they go outside the box to try entertain and attract an audience. For example Eric Wareheim goes down the humour route by putting bizarre yet entertaining things in his videos. Where as for other directs such as Ace, he relies on consistency and being well known by a lot of people. What makes a music video successful is the individuality of the video its self compared to others.
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