Dear Sir/ Madam
Throughout A2 we have been asked to create a promotional package. This consisted of two ancillary tasks (I chose a website home page, and a digipak) and we had to create a music video (I did this for James Bay "If you Ever Want To Be in Love"). For the main construction of the music video I worked with Canisha Chakadya. Please use the labels to navigate yourself round my blog.
Many Thanks,
Ella Croft Student Number: 6039
Edgbarrow School Centre Number: 5111
Monday, 1 February 2016
Friday, 29 January 2016
Thursday, 28 January 2016
Questionaire Analysis
Questionnaire analysis
We conducted
a questionnaire so we could widen our understanding of what are audience are
looking for so we can interpret this into our music video. We asked people to
fill out our questionnaire in our sixth form and we posted it on social media
so we could get replies from a larger range of people. In the end we managed to
get 50 replies. This is my analysis of the questionnaire.
How old are
you?
We asked
this so we could see the main age of the people that are interested in music videos.
The most popular age group was between 16 and 21 which was 86% out of the 50
people that answered out questionnaire. This makes it clear to me that these
are the people we need to be targeting. The least popular age group was under
15’s this means that we don’t have to worry about being too explicit as our
target audience is young adults not preteens.
We asked
this question so we could see who is more interested in the music industry and
music videos. Ideally we wanted to make our music video equally for male and
female. The results we received were 72% female and 28% male. This came across
as quite surprising to me as I thought interest in music for this age group is
popular for both genders.
What is your
occupation?
The options
were un-employed, part-time, full-time, student, or other. We allowed the
candidates to answer more than one. The majority of the answers were students
with a part time job. This is what we were aiming for as our main target
audience. We decided this is the occupation we were aiming for because they
would be around the ages of 16-21 which will be dealing with relationships and
heart breaks which we will portray in our music video.
What is you
favourite music genre?
We decided
to ask this question as it would make it clear to us what music genre our
target audience like the most. We were heart set on doing an Indie music video
of “Let it go” by James Bay. However if our audience didn’t want an Indie genre
we would have adapted to suit them. The most popular genre is pop with 26%
closely following by R&B with 22%. This was expected as this genre is
currently over powering the music charts right now. Indie got 20% which we were
happy with as it was up in the top three. We decided to stick with the Indie
genre.
Do you like
music videos?
This
question was used just to make it clear to our audience that this is what we
are doing. 96% said yes and 4% said no. When we looked closer and who said yes
and who said no we noticed that only the people over 35 said no, which we were
okay with as they are not our target audience.
In your
opinion what makes music videos more appealing to watch?
This
question was used so we could get ideas from our audience for our music video.
The replies were very helpful and extremely interesting. Some of the best
replies were “The storyline relates to the lyrics” this was our main aim in our
music video and we were pleased to see that this is what people look for. We
had about 20 other responses implying the same thing. Another answer was “I
would like it to be realistic not fake.” We are hoping to keep to a realistic
love story that the audience can adapt too. There were 5 others who said the
same thing. A lot of people said that they would like to see “good looking
people.” We had around 15 replies saying this. We have decided that we will
incorporate the male gaze into our music video.
What type of
music video do you like?
We had the
three main options of narrative, concept, and performance. WE wanted to do a
narrative music video with a few concepts. 64% of the people that did our music
video said narrative. And 20% said concept. Narrative was the most important
and we are 100% sure we will focus on doing this in our music video.
What
services have you heard of that allow you to watch music videos?
The majority
of the people that answered this question said YouTube which is where we would
post out music video if we were to upload it so people could watch it. A small
amount of people said TV music channels and iTunes which is not the area of the
industry we’re looking for.
What stands
out the most for you in a music video?
For most
people the answer was mise en scene which was 56% this could be because they
don’t understand the reason for camera shots and movements etc. Mise en scene
consist of props, make up, costume etc. I think the artists outfit will appeal
to the audience the most as at this age trend is what people look for.
How many
music videos do you watch a week?
We asked
this question so we could see how important a music video is to people. The
majority was 1-5 which had 68%. Only 6% of the people that did our
questionnaire said they don’t watch music videos which gave us confidence in
our popular our music video may be.
Subscribe to:
Comments (Atom)