27/11/15

Today we began to take our editing skills to the next level. We decided to edit the filter of our flashbacks as the desaturate effect. This gives them a vintage feel, making it easy for the audience to understand those clips were from the past. We will do this on all of the flashbacks and maybe add more effects.

Progress Report - 26/11/15

Today we continued to edit our videos. We are beginning to put special effects on our video as we have put the majority of the video in place. Here are some screenshots from our project. 

I have also scheduled my photo shoot for Tuesday the 1st of December. I will upload some pictures once the photo shoot is complete, and then begin my ancillary task. 

24/11/15 - progress report

Today we continued to edit our music video. We have also planning our photo shoot for Thursday the 26th of November. Once this is completed we will be able to start our ancillary task.

Focus Group Analysis

We decided to do a focus group of our target audience to get feedback on out idea. We used two 17 year old boys and two 17 year old girls. The feedback we received was extremely helpful as they guided us in the right direction. The main concept they pushed for was for the male singer to be most important, which we agreed with as that is who we are selling and it is very important for the female side of our target audience to see a good looking singer. All in all the focus group was extremely helpful as they not only praised our ideas, they all gave us constructive criticism which has polished off our ideas.

19/11/2015 - progress report

At the moment we are focusing primarily on the editing of our music video. Our music video is going really well at the moment. I am planning my photo shoot at the moment. I am thinking about types of shots, colour schemes, locations, and when this photo shoot is going to take place. I will upload my photo shoot progress shortly.

Website Planning

Digipak Planning

Front Page 

I will use the same image I used for my poster for the front cover of my digipak. I need to get an image which grabs the audience’s attention, as well as showing what kind of music James Bay does. For example I wouldn’t have a pink colour scheme as that could imply pop. I am thinking about doing a black and white theme where the background is black and he is white. This will look like a light is shining on him showing him coming out of the darkness. I will have his name “James Bay” underneath him going over his feet. I am hoping to get a mid-shot of him looking directly at the camera 

Inside Cover

Here I will have a list of the songs he has in his album. These will be written in white with a black silhouette of him in the background. They will be written neatly down the left hand side numbered accordingly. I may do a close up of his face behind the righting or him walking away with the writing on top. I need to take my photos before I make this decision. 

CD page

On this page I will have him playing his guitar looking down. This shot will be taken in the dark following my theme of black and white. The guitar will have the main focus in this image. Or I will do a close up of the artists face on the CD.

Back Cover

I will have the artist walking away from the camera so it contradicts the front page. It will be in black and white with the light shining from in front of him showing him walking into the light from behind. I will do a mid-shot so it is the same as the front page. Or I may even decide to do a long shot for both.

Examples

Poster Planning

I like the black and white effect on this poster and I think it will go well with my artist. I would probably only use one main imagine instead of two, which will take up the whole page with minimum writing to draw the audience into the image.

I like the close up of the artist in this one. I am thinking about using this type of shot in my poster because it would attract my target audience. I also like how the artist’s hair matches the colour of his name. This poster has a clear colour scheme of orange. I am hoping to have a clear colour scheme in mine.

I really like how this poster shows a clear colour scheme of pink by linking the writing to her hair colour. I will do the same in mine. I also like the mid shot as it shows off her facial expression, her hair, her outfit, and her jewelry which is good for her target audience. I believe the most powerful thing in this shot is the director’s gaze as it draws the audience in as it looks like she is looking at you.

I like how this poster has lots of different images on it showing each member of the band separately and them as a group. I also link the colour scheme of black, white and red this is a very bold colour scheme which brings the audience in. I also like how they have used close ups, mid shots, and long shots in this poster.

I have decided to do a mid-shot of my artist in black and white. My colour scheme will be blue, black, and white as these colours suit an Indie artist and my artist in particular. I will have the artist’s name “James Bay” integrating with him. For example having the “J” go over his hair. I won’t have a lot of writing on my poster as I want it to look simplistic, as I believe that James’s music is simple and relaxing. I will have him looking directly at the camera (director’s gaze) as that is the best way to attract his target audience (young females) as it looks like he is looking at them. I may have the background black and have him in white almost like a light is shining on his face showing he is coming out of the darkness.

Locations

Location List

 

As a group we have been looking at potential sights for our music video. We looked for places that suited and represented our main themes that we wanted to portray to our audience.

 

 

LOCATION 1:

 

 

 

 

 

We liked this location because how natural and calm the atmosphere we would be able to portray. It would work really well with the indie theme as we stick to the low budget approach they often go for in music videos. This location would be used for our present scenes and the flashback scenes as we want to show the audience how the friendship used to be in comparison to what it is like at the moment.

The location in the images has no restriction or rules with the use however, we need to keep in mind that as it is a public park there might be people walking about. The other issue that we may face is the weather for when we choose to shoot as rain would affect our cameras or make it difficult to shoot.

To overcome these two issues we will stop recording when people are walking about or be aware of their presences. Then with the weather we will make sure we check out the forecast in advance to ensure we reduce the chances of rain interfering.

 

LOCATION 2:

 

 

 

 

 

 

 

 

 

We liked this location due to unique appearance and how aesthetically pleasing it would be for the audience. This location is also very popular for students and young people and therefore it was very fitting to feature this location with our target audience in mind. The surroundings and colour schemes would also look very nice in black and white when we edit it as there are no harsh tones. We plan to use this location as part of the flashback to portray the friendship of the pair as the audience will make the assumption that it is romantic however we want to show that for the two it was a place for friends to hang out.

One of the problems we may face with this location is that because it is a business and privately owned we would need the managers permission to film here. Another thing we need to bear in mind is that there will be customers who may affect the shots we want or may not want to be filmed. Therefore, we need to be aware of this when we film.

To overcome the first issue, we had a discussion with the manager and she granted us permission to use her location. In return for the access to the shop, we will recognise her business in our video by having shots of the title.

We plan our film times to be for when the business is less busy like the morning or evening to avoid the customers and also not interfere with the day to day running's of the business.

 

LOCATION 3:

 

 

 

 

 

 

We have chosen to shoot some of our scenes outside this house and in the bedroom. The reason behind this choice was because we felt it suited our narrative of seeing James's life and that also involved his room. This location is very effective as we will be able to control many things like no passer-by and also the fact we can make changes in layout for the room to suit the scene. The bedroom would be a great location for the scene that involves an emotional James following his rejection and to capture him on his own strumming along the guitar. Also the bedroom is decorated to fit a male teenagers room and the audience can familiarise themselves with that and also clearly identify the location when watching.

 

LOCATION 4:

 

The local train station will be a great location to capture the opening and closing scene involving James and his love interest Oriana.